at the 2005 annual sun microsystems stockholder meeting scott mcnealy, CEO, gave a optimistic view of the next generation of computing. in a matter of a few short years, we’ve moved through the stone age of computing, the iron age, the industrial age, and skipped through the internet and information age, and landed squarely into the participation age.
sun in june 2005 started a share ad campaign, with employees, industry partners, and visionaries. in the new age of participation computing users bid, podcast, download, school, and live on the web. every device, from a handheld, desktop, and light bulb have IP addresses to communication on the participation highway. sun wants to build the infrastructure for the next data center, in direct competition with IBM.
sun has some compelling strengths like complete control of solaris OS and hardware, even though they are moving aggressively into standardized hardware based on X64 architecture. as a company, like other industries, green computing (low cost, low energy density, low administration, high performance) is also a factor.
their technologies to make this all happen are display over IP, star office, java desktop, and java enterprise system.