apple delivers a knock out blow to VC-1 and other proprietary standards. AVC, or advanced video codec, also known as H.264 by the ITU and MPEG-4 Part 10 by ISO/IEC is an open standard developed my many patent holders. VC-1, the public face of microsoft window media 9, along with flash video 8, or on2 video are both welded shut boxes of technology with one patent holder to take the reins.
multiple companies including apple, IBM, Barco, Dolby Laboratories, Fraunhofer Institute, HP, Motorola, Panasonic, Philips, Samsung Electronics, TANDBERG television, and Texas Instruments have all joined forces to give consumers product choice and unlimited possibilities. the fruits of that partnership were the first successful H.264 or AVC product, the sony playstation portable device, and now the second mass consumer product, the apple ipod.
north american disney TV shows are only the start of what is possible in AVC. the codec can scale from mobile phones at 128 pixels all the way to 1080 pixels high definitions images. all media is going to AVC for content delivery for quality, compression efficiency, and broad support through the consumer electronics industry, information technology industry, and broadcast industry.