Month: January 2006

adobe revises video production studio

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for the mac user, any announcement from adobe use to receive the same cheers and shouts that an apple product release would receive. that was before apple began releasing products built from the ground up for the mac. apple has more mac developers than anyone on the planet, trying to make the mac the most relevant platform for media production and creation. because apple does not worry about operating peculiarities (worrying about apple quartz extreme as compared to microsoft directX technology), they can customize their applications to sing on mac, instead of concern themselves about a dueling operating system strategy.

when it comes to media development, the mac is the way to go with final cut pro, motion, DVD studio pro, shake, logic pro, soundtrack pro, and aperture. adobe has after effects professional, premiere pro, photoshop, audition, encore DVD, and illustrator. of the adobe production studio, only after effects, photoshop, and illustrator work on the mac. if one needs to edit sound using audition, or authoring a DVD using encore DVD, or even editing a project using premiere pro, you have to use a windows based PC.

the lines are blurring in the coming year as both the mac and windows PC will utilize the same GPU (NVIDIA or ATI), CPU (intel core duo), and motherboard architecture (intel chipsets), so the apples to oranges comparison will no longer hold. no more will we have to guess what operating system based on the powerPC or intel core duo will reign supreme. when we have similar applications that run equally well natively on microsoft windows as well as apple mac OS X on the more or less the same hardware, we will know who makes the better machine.

i look forward to seeing where adobe takes its mac development, as the operating systems will determine the moves and motivations of customers, instead of the decisions of IBM versus intel, or freescale versus AMD. It’s an intel world now. May the best OS win.

CES 2006 preview

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two years ago medialive canceled the annual trek to the las vegas strip for comdex, the largest gathering of IT professionals on the planet. no one event has taken it’s place, but the heir to the event this year will be the international CES 2006. historically, panasonic, samsung, cisco systems, and HP gave keynotes, but this year intel, sony, yahoo, and google deliver addresses.

intel has already reshaped their company logo and processor line for what looks be be an incredible year of product introductions. yahoo and google move outside of internet search to offer a whole slew of web services and applications, some may say only now at a nascent level. computer processors and graphics engines have already exceeded the expectations of the average user generating e-mail, simple documents, and balancing a spreadsheet, but with the introduction of high definitions video and multi channel audio, even the consumer wants a few processors to rev up the music rips, transfer of photos on to portable viewing devices, and simple HD editing. What a year 2006 will be.